Before You File a Trademark: Five Things to Review

Before filing, decide whether you want to protect a word mark, logo or another eligible mark. Search for identical and similar marks, identify the relevant goods or services classes, confirm the applicant details and decide whether the mark is already in use or proposed to be used. Evidence of prior use may be needed when claiming an earlier use date. Examination, objection, journal publication and opposition can affect the process; filing does not guarantee registration.

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